- Apr 24, 2016
Welcome Privacy Sandbox: Google’s cookie-killing spree hits the browser in July. Here's what it means.
Google Chrome users will see a pop-up starting in July when they update their browser to version 115 , initiating the first phase of Google’s years-long Privacy Sandbox project. The prompt, which describes the changes as “Enhanced ad privacy in Chrome,” is the first stage in Google’s astonishingly complicated plan to kill third-party cookies. Some users are seeing it already, but the prompt won’t hit everyone at the same time. According to Google, the change will affect every browser gradually over the course of the coming weeks.
Welcome Privacy Sandbox: Google’s cookie killing spree hits the browser in July. Users will see a popup about "Enhanced ad privacy" in Chrome 115, initiating the first phase of Google’s plan to kill third-party cookies.