Technology Data privacy requests surge since 2021

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Aug 17, 2017
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A new report shows 246 percent boost in privacy requests since 2021 as consumers seek to clear personal data online. The report from DataGrail shows Data Subject Requests (DSRs) -- formal requests made to a company by a person to access, delete or request not to sell/share the personal data that the company holds on them -- increased by 32 percent from 2022 to 2023.

Data deletion requests were the most common type of DSR, on average accounting for more than 40 percent of requests across businesses. The eCommerce industry -- defined in the report as brands with a direct-to-consumer (D2C) relationship -- received the most DSRs (1,577 DSRs per million identities). Marketing tech businesses experience the second-greatest volume of privacy requests, likely linked to the data obtained through online campaigns, surveys, customer relationship management (CRM) tools and more.
 

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