- Nov 10, 2017
Online advertising has never been more invasive or more inescapable. A single site or app might carry dozens of trackers, building a detailed profile of who you are and what you do online. After Cambridge Analytica and countless other data privacy scandals, the danger of those profiles is clear, but no one in the tech industry or in government seems to know what to about it.
Now, an old answer to that problem is making a surprise comeback, drawing on years of nearly discarded work. Today, DuckDuckGo CEO Gabriel Weinberg is mounting a new campaign to revive the Do Not Track standard, a privacy system first introduced 10 years ago and largely abandoned by the industry in the years since. Weinberg has developed a draft bill titled The Do-Not-Track Act of 2019, which is aimed at giving the Do Not Track standard a legal force it’s never had before. As he sees it, it’s the easiest single step to undo the tangle of online advertising.