The Hype for ESO is just as high as it was for Blizzard's WoW Cataclysm expansion that was released in 2010 or Diablo 3.
For days now been trying to sign up and can't. Will have to try later since I cannot even load the page. Probably ISP.
Only problem is that ESO is scheduled to be released in 2014, which will probably mean several limited Close Beta tests by invite only and eventually make its way to Open Beta.
If they can execute well ESO, it will be a great MMO. If they fail somehow, it will have the same reception as Diablo 3 across the globe.