Vendors often take several distinct, unrelated technologies, like AMSI (Script Scanning), ETW (Event Tracing), and Exploit Protection, and bundle them all under the single flashy name "Behavior Blocker." Marketing implies there is a single, smart "Brain" inside the antivirus that understands all malware behavior. It is often just a collection of independent sensors. If a vendor says "Our Behavior Blocker stopped this," they might actually mean "Our script scanner caught a PowerShell command," which is very different from analyzing a program's behavior in real-time.
Because vendors rarely document exactly what their Behavior Blocker covers (e.g., "Does it monitor registry changes? Does it watch memory injection?"), users cannot know what they are actually buying. This lack of transparency allows vendors to claim their "Behavior Blocker" is superior without providing any way to prove it, turning the feature into a marketing buzzword rather than a verifiable security layer.
True Behavior Blockers do exist. While bazang is correct that the term is often abused by marketing, the actual technology, Dynamic Heuristic Analysis, is real, distinct from signature scanning, and available in specific products.
What Defines a "True" Behavior Blocker?
A "true" behavior blocker does not care who made the file, what the file is named, or if it has been seen before. It cares only about Actions and Sequences.
Fake/Marketing BB. Blocks a file because the cloud says "This hash is bad" but calls it "Behavioral Detection" because it happened during execution.
True BB. Blocks a file because it observed a specific sequence of API calls.
Opened a connection to the internet.
Downloaded an encrypted string.
Attempted to inject code into explorer.exe.
The Verdict, "I don't know what this file is, but no legitimate calculator app injects code into Windows Explorer. BLOCK."
While almost every modern AV has some behavioral rules, a few are recognized for having distinct, heavy-duty behavioral engines that function even if you cut the internet cord (proving they aren't just cloud lookups)
Emsisoft
As bazang noted, Emsisoft is unique because its Behavior Blocker is a distinct module. It is famous for its "alert" style, giving power users the choice to allow or block specific actions (like a program installing a global hook).
Kaspersky (System Watcher)
One of the most advanced "true" BBs. It maintains a rolling log of system changes. If a program starts encrypting files (Ransomware behavior), System Watcher doesn't just kill the process,it uses that log to roll back the encrypted files to their previous state.
Bitdefender (Advanced Threat Defense / ATC)
Uses a "scoring" system. It doesn't just look for one bad action; it watches a process over time. If a process does 5 "suspicious but okay" things in a row, the score tips over the threshold, and it is killed.
Why They Are Rare (The False Positive Trap)
If "True" Behavior Blockers are so good, why doesn't everyone use only them?
The Noise. Legitimate software often acts like malware. Game Anti-Cheat drivers inject code into game processes (looks like a trojan). Software Installers drop files and modify the registry (looks like a dropper). Backup Tools read thousands of files rapidly (looks like ransomware).
A "True" Behavior Blocker is paranoid. Without the "Cloud" or "Allow-lists" to tell it, "Relax, that's just Steam," it would block half the software on your computer. This is why vendors "water down" the BB with cloud whitelists,to keep it usable for the average human.