- Jan 8, 2011
- 22,361
- Content source
- http://techcrunch.com/2014/07/02/facebook-liverail/
From TechCrunch:
From LiveRail Blog:
Today we’re extremely excited to announce that LiveRail has agreed to be acquired by Facebook.
http://www.liverail.com/liverail-joins-facebook/
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid between $400 million and $500 million for LiveRail, but Facebook refused to comment on the terms.
[Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the $400 million to $500 million range I reported earlier.]
Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans to use its data to aid LiveRail with its targeting and vice-versa. The acquisition of the 170-person company could help Facebook own a bigger chunk of video advertising, the fasting growing Internet ad medium.
http://techcrunch.com/2014/07/02/facebook-liverail/[Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the $400 million to $500 million range I reported earlier.]
Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans to use its data to aid LiveRail with its targeting and vice-versa. The acquisition of the 170-person company could help Facebook own a bigger chunk of video advertising, the fasting growing Internet ad medium.
From LiveRail Blog:
Today we’re extremely excited to announce that LiveRail has agreed to be acquired by Facebook.
http://www.liverail.com/liverail-joins-facebook/
