Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

CyberTech

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Nov 10, 2017
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As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge."

App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part of the iOS 14.5 update, released to the public last week. With the new update, apps are now required to show users a prompt asking for their consent before tracking them across other apps and websites.

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