Jack

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Mozilla has announced that the Associated Press has become the first organization to adopt the "Do Not Track" http header introduced by Firefox 4.

According to a blog post from Mozilla privacy man Alex Fowler, the AP News Registry is now using the header across 800 news sites reaching 175 million unique users a month.

He also says that the Digital Advertising Alliance (DAA) – an collection of big name media and advertising agencies that seeks to self regulate the behavior advertising biz – is "initiating a process to explore" the use of Mozilla's Do Not Track header.

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