Mozilla has announced that the Associated Press has become the first organization to adopt the "Do Not Track" http header introduced by Firefox 4.
According to a blog post from Mozilla privacy man Alex Fowler, the AP News Registry is now using the header across 800 news sites reaching 175 million unique users a month.
He also says that the Digital Advertising Alliance (DAA) – an collection of big name media and advertising agencies that seeks to self regulate the behavior advertising biz – is "initiating a process to explore" the use of Mozilla's Do Not Track header.
Mo details - link
According to a blog post from Mozilla privacy man Alex Fowler, the AP News Registry is now using the header across 800 news sites reaching 175 million unique users a month.
He also says that the Digital Advertising Alliance (DAA) – an collection of big name media and advertising agencies that seeks to self regulate the behavior advertising biz – is "initiating a process to explore" the use of Mozilla's Do Not Track header.
Mo details - link
