Q&A Firefox Suggest: Mozilla is testing custom search and sponsored suggestions in the United States


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Nov 10, 2017
Firefox Suggest is a new custom search and sponsored suggestions feature of Mozilla's Firefox web browser. The feature is being tested on a limited number of Firefox installations in the United States currently.

Firefox Suggest displays suggestions when users type in the Firefox address bar. The feature may look like search suggestions on first glance, a feature that Firefox supported for a long while. Search suggestions use data retrieved from the search engine that is used to suggest queries to users. If you type wiki, suggestions may include wikipedia and wikileaks among others.

Suggestions from Firefox Suggest are not offered by the search engine that is used, but by Mozilla's Firefox browser. These suggestions are divided into non-commercial and sponsored suggestions. Mozilla's support page does not provide much insight on the feature:

[..] find information easily and get to where you want to go quicker

It is not clear, for instance, how suggestions are picked. It is possible that Mozilla's Pocket service is used as the data pool for suggestions, but Pocket is not mentioned once on the support page.

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