Spawn

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"Apple Inc. has hired Timothy D. Twerdahl, the former head of Amazon.com Inc.’s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.

The moves suggest a renewed focus on the Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations.

Twerdahl comes to Apple with significant experience in internet-connected TV devices. Prior to his tenure at Amazon, he was an executive at Netflix Inc. and later a vice president in charge of consumer devices at Roku, a streaming video box developer. Twerdahl’s experience could bolster Apple’s efforts in video content and living room devices at a time when the company is looking for new categories of revenue to augment iPhone and iPad sales."
 
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