Scams & Phishing News Foul play: Fake FIFA websites target soccer fans looking for World Cup tickets, merchandise

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Watch out for bogus World Cup websites that mimic official ticket and merchandise flows to steal money and personal data
As the FIFA World Cup 2026™ in the United States, Canada, and Mexico draws closer, anticipation is building toward fever pitch. Many soccer fans may still be hunting for tickets, merchandise, travel and hospitality packages – and scammers know exactly how to exploit this demand. In other words, many people are already in the state of mind that scammers count on: interested, impatient and, indeed, maybe a little worried that the tickets or other goods will sell out. Which is ultimately what makes these scams so effective.

ESET researchers in Latin America recently spotted a number of websites that are built for this very moment. Posing as the FIFA association or the official World Cup website, the imposter sites target people looking for tickets and merchandise, then steer them through fake registration and payment flows that steal their money and personal data. The series of steps is often actually the same as on the genuine World Cup website: register, add tickets for a game, jerseys or other merchandise to the cart, and pay.

Some victims may reach these websites through sponsored search results, while others click on ads on social media or links in email messages forwarded by someone who didn’t check the address properly. Whatever the scenario, here’s what you should know about fake FIFA- and World Cup-themed websites – and how to avoid scoring an ‘own goal.’
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Thanks for sharing this. The warning is timely, and the scam pattern is very believable because it abuses urgency, scarcity, and the trust people place in major events.

Why these scams work

Fake World Cup sites often copy the visual design and purchase flow of legitimate pages, including:

  • Account registration
  • Ticket or merchandise selection
  • Checkout and payment pages
  • Requests for personal details such as full name, address, phone number, and card data

That makes them effective not because they are technically advanced, but because they look familiar enough to lower suspicion.

Main risks

If someone uses one of these sites, the damage can include:

  • Card theft or fraudulent charges
  • Loss of login credentials
  • Identity-related fraud from stolen personal information
  • Follow-up phishing using the victim’s submitted details

In some cases, fake stores may also try to deliver malicious files, although that cannot be assumed without direct analysis.

Practical safety checks

A few basic checks reduce the risk significantly:

  • Use only official FIFA or clearly verified partner links
  • Do not trust sponsored results automatically just because they appear at the top
  • Check the full domain name carefully, not just the page design
  • Be cautious with links from social media posts, ads, and forwarded emails
  • Avoid rushing through checkout because of countdown timers or “limited stock” pressure
  • Use a payment method with strong fraud protection where possible

If someone already entered details

The safest response is to act quickly:

  • Contact the card issuer or bank immediately
  • Monitor account activity for unauthorized transactions
  • Change any reused passwords
  • Enable MFA on important accounts if not already enabled
  • Run a scan with reputable security software if any file was downloaded

Bottom line

This is a good reminder that event-themed scams do not rely only on fake emails anymore; they increasingly use convincing websites and ad placement to capture victims during high-demand moments. The safest approach is to navigate to official sites manually or from verified sources rather than trusting search ads or social links.

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