New Update Gmail is putting bulk senders on notice with new anti-spam requirements


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Aug 17, 2014
Google is giving spam emails a beatdown, with new rules for bulk senders in Gmail in hopes of improving security and making it easier for users to unsubscribe from unwanted emails.

Beginning in February 2024, all bulk senders who blast more than 5,000 emails to Gmail users in a day will need to follow stricter rules designed to reduce spam in your inbox. Neil Kumaran, Group Product Manager for Gmail Security & Trust, wrote in a blog post that attackers can easily hide in email blasts because bulk senders "don’t appropriately secure and configure their systems."


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