Google “Doubles Down” on Pixel Hardware, cuts Google Assistant Support


Thread author
Staff Member
Malware Hunter
Jul 27, 2015
Google is facing turbulent times due to CEO Sundar Pichai's decision to cut costs across the company. We first got word of this belt-tightening in August, and since then, we've seen the "Area 120" incubation lab get cut in half, a spinoff of what was left of Project Loon, the death of the Pixel laptop division, and the dramatic shutdown of Google Stadia. A new report from The Information details more changes Pichai's budget cuts are having across the company, with some divisions surviving and others getting ominous resource cuts. There's plenty to go over.

First, we have news that the hardware division, other than losing laptops, seems mostly safe. Google's biggest Android partner, Samsung, is in decline in many established markets, and Apple is hitting an all-time high in US market share last quarter. The report says Google views Apple as more of a problem than it has in the past, thanks to worries that regulators might shut down the usual multi-billion-dollar Google/Apple agreement to put Google Search on iPhones. If iPhones stop showing Google ads, the rise of Apple and fall of Samsung is one of the few things that could actually be a major problem for Google's revenue.

According to the report, Google views itself as the solution to this problem. As a hedge against what the report calls the "further decline" of Samsung, Google is "doubling down" on its investment in Pixel hardware. Google is apparently doing this by "moving product development and software engineering staff working on features for non-Google hardware to work on Google-branded devices." The goal here is to not spend more money, so Google is apparently sacrificing partner devices to focus on the Pixel division. ( Making your business a Google partner just seems like you're asking for trouble, doesn't it? )
While Google is going to focus on its own hardware, the report says it's also not completely cutting off existing hardware makers. The report says that "Google has singled out Samsung and Chinese brands OnePlus and Xiaomi as premium Android phone partners for which it should develop the best Google services. But that leaves a long list of other manufacturers that may not get the same attention from Google groups like the Assistant team."


Level 27
Aug 17, 2017
A few days ago I posted an article about M$ customizing the Android 12L OS and basically melding it into Win 11 and it struck me at the time, why would Google just turn a blind eye to that, it just doesn't make sense to me, maybe it has something to do with what you've posted here.

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