Google ends search provider auctions on Android


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Nov 10, 2017
android select search engine

Google displays a search engine selection screen on Android devices in some regions of the world, including the European Union. The majority of Android devices have Google Search as the default search provider and one complaint that was leveled at Google by regulators from the European Union was that the company pushed manufacturers to keep Google Search and Google Apps as the defaults on their devices.

Google made the decision to display a search engine selection screen in those regions. The initial selection process required payments in an auction-like system. Providers who paid the most were included, and those who refused to pay or did not bid enough were not included in the selection process.

Some providers refused to participate in the auction because they felt it was putting them at a disadvantage against companies with deeper pockets.

The updated Choice Screen support page on the Android website reveals that Google has made changes to the choice screen "in consultation with the European Commission". The auction-based choice screen won't be used anymore and search providers don't have to bid in an auction anymore or pay Google to be included.

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