- Aug 17, 2014
Google announced that it's adding blue checkmarks to Gmail in an attempt to boost security on the platform. This builds on top of its existing vetting system called BIMI (Brand Indicators for Message Identification) which requires verified brand logos to be displayed as avatars in emails.
Google said its new checkmark will show up beside the email addresses of senders who have adopted BIMI and it "will help users identify messages from legitimate senders versus impersonators." As per the example image shared by Google, the verification badge is a blue-colored icon with a white tick in the middle. When hovered upon, it reveals that the sender has verified their domain and the logo in the profile image.
The blue checkmarks will be visible to all users with personal Google accounts, all Google Workspace customers, and legacy G Suite users. Google said that end users don't need to take any action but interested admins can set up BIMI and get a Verified Mark Certificate (VMC) for their brand logo among various formalities.
Google said it's adding verification checkmarks to Gmail to boost its security. A blue tick will be visible when receiving emails from verified senders such as brands and companies.
What’s changing In 2021, we introduced Brand Indicators for Message Identification (BIMI) in Gmail , a feature that requires senders to use...