Serious Discussion Google Introducing the Privacy Sandbox on Android

silversurfer · Feb 17, 2022

Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.

Read more details below on official blog post from Google:

Introducing the Privacy Sandbox on Android

We are expanding the Privacy Sandbox initiative to Android to introduce new, more private advertising solutions to mobile.

blog.google

Ink · Feb 14, 2023

Users selected to participate in the beta can manage which of their personal interests ads can target by going to the Privacy Sandbox section of settings. For example, if you’re seeing ads for camping gear and sleeping bags, then Android may have presumed from your downloaded apps and app activity that you’d be interested in the “Outdoors” topic, which you’ll be able to see listed in this view. Users can block topics they don’t want to be targeted for and opt out or back into beta participation at any time.