- Nov 5, 2011
- 5,855
Google May Stop Using 'Cookies' to Track Web Users : http://online.wsj.com/article/SB10001424127887324807704579083723267549160.html
Instead of using tiny trackers that dozens of companies attach to websites to monitor people's browsing, Google is considering a switch to a system that would create its own anonymous identifier for each individual, a Google official said Wednesday. ..
.. In the debate over online privacy, cookies have been under attack. Some consumers are nervous about tracking, and don't like that cookies can see what they are doing or pass their information to third parties, enabling firms to develop increasingly detailed profiles of consumer behavior.
This year, Mozilla announced plans to launch an automatic cookie blocking feature on its Firefox browser. Microsoft Corp. launched a default "Do Not Track" feature on its latest Internet Explorer browser. Apple Inc.'s Safari browser has blocked cookies since 2003. Google has resisted efforts to block cookies on its Chrome browser. ..
Instead of using tiny trackers that dozens of companies attach to websites to monitor people's browsing, Google is considering a switch to a system that would create its own anonymous identifier for each individual, a Google official said Wednesday. ..
.. In the debate over online privacy, cookies have been under attack. Some consumers are nervous about tracking, and don't like that cookies can see what they are doing or pass their information to third parties, enabling firms to develop increasingly detailed profiles of consumer behavior.
This year, Mozilla announced plans to launch an automatic cookie blocking feature on its Firefox browser. Microsoft Corp. launched a default "Do Not Track" feature on its latest Internet Explorer browser. Apple Inc.'s Safari browser has blocked cookies since 2003. Google has resisted efforts to block cookies on its Chrome browser. ..