Google pays Apple $1 billion to be search default

[Jack]

It seemed like an impressive win for Mozilla when the new three-year, $900 million deal with Google was announced. The Foundation derives the bulk of its funding from that search deal and in return Google gets billions of search hits. But that deal may pale in comparison to what Google pays Apple.

According to one analyst, they could be coughing up as much as $1 billion to be the default search engine in Safari on the iPhone, iPad, and Mac systems. There’s plenty of number-crunching that went on to arrive at this figure, but there’s many reasons to believe it’s at least in the ballpark. No phone has been more sought-after than the iPhone since its debut, and the same is true of tablets and the iPad.

Business Insider brings a little hyperbole into the equation, saying that if the iPad continues to grow that it’ll surpass PCs in 5 years — at which point an Apple switch to another search provider could be devastating for Google. They base this speculation on the recent news that iPhoto has dropped Google Maps as a location provider, which some feel is an indication that Apple no longer needs Google at all.

Would such a move really crush Google? No, of course not.

BI is ignoring the insanely rapid growth of both Android and Chrome — where Google is, and always will be the default search option. There’s also a new generation of Google TV boxes on the way. While it would certainly make a dent if Apple signed on with Bing, Google would be just fine on its own. It’s still the only search engine people use as a verb in conversation, after all.

Read more : http://www.geek.com/articles/apple/google-pays-apple-1-billion-to-be-search-default-2012039/

 

[WinAndLinuxTutorials]

Google does everything to track people.

 

[MrXidus]

$1 billion dollars is hardly nothing pulled out of Google's piggy bank with the millions of dollars Google pulls in everyday from Advertising and its partners.

 

[jamescv7]

Google is likely one of the successful especially in the field of advertising so I think deals like this doesn't take it very complicated.

 

[McLovin]

1 Billion dollars is still a fair amount of money that they can offer.

 

[Vextor]

Wasn't surprised. Google has a tonne of money and wants to make more.

 

[Gnosis]

$1 billion dollars is hardly nothing pulled out of Google's piggy bank with the millions of dollars Google pulls in everyday from Advertising and its partners.

Personally, I must say that 1 billion dollars sounds ridiculous, but when you look at what pro athletes are paid in the USA, and marketing budgets at AB-InBev exceeding 600,000,000 dollars per year; you can see that extravagant marketing must justify itself--there is a method to the madness.

 

[McLovin]

This is also an advantage for Google, because they now are the default search in Apple. That has to be big.

 

[Fiona_scrol]

Never mind, Google has a lot of money.