Technology AdGuard Blog: ChatGPT-based search engine: a Google Search challenger, finally?


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Apr 24, 2016
When a new search engine appears on the horizon, it tends to become the talk of the town. It happened years ago to DuckDuckGo, and last year to Microsoft's Copilot — a revamped and AI-powered version of the company’s Bing search engine. Most recently we’re seeing the same happening to Jeff Bezos-backed AI search startup Perplexity, the latest buzzword in the realm of search engines. The CEO of the latter already says that Perplexity will send Google Search to the dustbin of history: “Google is going to be viewed as something that’s legacy and old.”. A pretty bold prediction for a product that has about 10 million monthly users.

But the dominance of Google Search is so long-lasting and seemingly unbreakable that people get excited about each new potential challenger that comes along. And the next one in their long line is apparently going to be a search engine that is not yet there, but is said to be in the works at OpenAI, the maker of ChatGPT.
This is exactly the same problem that OpenAI’s new search product will face, as did the much more established Bing AI before it: convincing users whose devices come with Google Search pre-installed to switch to a new engine. And Alphabet is making sure it stays that way: last year, its CEO Sundar Pinchai revealed that Google pays Apple 36% of Safari search revenue to remain the default search engine in the iPhone (between $18 and $20 billion, according to various estimates). Last year it was also revealed that Google agreed to pay Samsung $8 billion over four years to make its apps, including search, the default option. Do Google’s would-be competitors have that kind of money to spend, or would they be willing to? It seems like a losing game from the start. Convincing Chrome users to break their browsing habits would be no less of a struggle.

Will the new OpenAI’s search product, if it comes to fruition, will manage all of that? We’ll see, but the chances are skewed not in its favor.

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