- Nov 5, 2011
- 5,855
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Google Search Eye Tracking Test Findings new topic here ..
Google Search Eye Tracking Test Findings : on Rosetta.com : http://www.rosetta.com/about/thought-leadership/Google%20-Search-Eye-Tracking-Test-Findings.html
QUOTE:
'Utilizing Rosetta's advanced, in-house Usability Lab, Rosetta performed a qualitative eye tracking test over a 2-day period, aimed at evaluating how users interact with a set of recent Google search updates. The study revealed the following key insights:
Search behavior is minimally influenced by Google Instant
The Preview Pane feature increases importance of post-click experience
Images and videos in search engine results attract user attention
Local Search plays a significant role in search queries lower in the purchase funnel
The Google Autocomplete feature is widely used by searchers ' ..
Google Search Eye Tracking Test Findings new topic here ..
Google Search Eye Tracking Test Findings : on Rosetta.com : http://www.rosetta.com/about/thought-leadership/Google%20-Search-Eye-Tracking-Test-Findings.html
QUOTE:
'Utilizing Rosetta's advanced, in-house Usability Lab, Rosetta performed a qualitative eye tracking test over a 2-day period, aimed at evaluating how users interact with a set of recent Google search updates. The study revealed the following key insights:
Search behavior is minimally influenced by Google Instant
The Preview Pane feature increases importance of post-click experience
Images and videos in search engine results attract user attention
Local Search plays a significant role in search queries lower in the purchase funnel
The Google Autocomplete feature is widely used by searchers ' ..