Google whacks link farms

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Jack

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Jan 24, 2011
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Google has made a major change to its search algorithms in order to try to scrub more link farm results from appearing near the top of search results.

The search and advertising giant tweaks results all the time, but said these changes would hit 11.8 per cent of results, and so it wanted people to know what is going on.

The company said: "This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful."

Results almost always contain at least one or two links to pages that have merely scraped content from other sites based on "hot" search terms likely to attract people from search engines.

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