Last year, Google
created a new page on the Android website that calls on Apple to implement the RCS (Rich Communication Services) messaging standard for any texts sent from iPhone to Android (and vice-versa). One year since launching its "Get the Message" campaign, Google is doubling on efforts to push Apple to support RCS.
In its latest move, Google has released a new animated video ridiculing the outdated messaging experience on iPhones. Titled "Meet iPager," the new ad mocks the fact that iPhones still rely on SMS and MMS instead of RCS to chat with Android users.