Serious Discussion Google's Next Step Toward A Cookie-Free World

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After repeatedly pushing back the timeline for phasing out third-party cookies in Chrome, Google appears to have finally settled on a date: In a recent blog post, Google announced that it will disable third-party cookies for up to 1% of browsers worldwide in the first quarter of 2024.

Before that, Google will give developers a chance to “meaningfully preview what it’s like to operate in a world without third-party cookies.”

Google Chrome rolls out new ad privacy controls as it (slowly) bids farewell to cookies

Google’s ultra-long goodbye to third-party cookies — the once unbreakable pillar of web tracking — is inching closer. But their “privacy-friendly” replacement is flawed. Learn how to mitigate the risks and how we are responding in this article.

adguard.com

 

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Yes, that's correct. Google has announced that it will disable third-party cookies for up to 1% of browsers worldwide in the first quarter of 2024. Before that, Google will give developers a chance to preview what it's like to operate in a world without third-party cookies. This move is part of Google's plan to create a more private web experience for users.

 

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The search giant will start enabling its new privacy-focused APIs on July 24th, with the goal of phasing out third-party cookies entirely by Q3 2024.

Google starts the next phase of its plan to kill third-party cookies

It’ll start enabling its Privacy Sandbox APIs next week.

www.theverge.com

 

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A few months ago, Google detailed how it wanted to get rid of third-party cookies in the Chrome browser in 2024. The company will soon start to follow through on that mission by testing a new privacy feature for Chrome.

Google has announced it will begin its Privacy Sandbox initiative to phase out third-party cookies by testing a feature called “Tracking Protection.” The new feature reportedly restricts websites from accessing third-party cookies that track your actions across the internet.

The test is scheduled to begin on January 4, 2024, and since it’s just a test, Tracking Protection won’t be available to everyone. Google says the feature will only roll out to 1% of Chrome users globally. The tech giant adds that it plans to phase out third-party cookies for everyone by the second half of 2024, specifically Q3 2024 — depending on competition concerns from the UK’s Competition and Markets Authority.

Google's new Chrome feature will give third-party cookies the boot

Google is planning to test a "Tracking Protection" feature made for Chrome that aims to limit cross-site tracking with third-party cookies.

www.androidauthority.com

 

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On Thursday, Google is expected to begin publicly testing a version of its web browser that by default cuts out third-party cookies – bits of data deposited in the browsers of website visitors for ad-related tracking and analytics.

An estimated 30 million Chrome users – representing roughly one percent of the user base – will be involved in this experiment, which lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Since the last few months of 2023, users have been able to opt-in to third-party cookie deprecation, and now it's starting to roll out as a default to selected netizens.

Google to start third-party cookie cull for 30M Chrome users

One of the ad APIs that will fill the void – Protected Audience – may actually improve privacy

www.theregister.com