"The iPad 4, Now 2mm thinner than the iPad 3!!!1one!111!, Same camera and A5X chip but who cares!!! It's 2mm thinner!!!1!11"
(Crazed Apple fans rush to get it $$$)
(Not long after) "The new iPad 5, Now 1.8mm thinner than the iPad 4!!11!!, And an extra row of icons on the screen, Yes you heard it, An extra row of icons!!!1"
(Crazed Apple fans rush to get it $$$)
(Again, Not very long after) "We've released a newer model of the iPad 5, Exactly the same as the original iPad 5, But this one has retina display!!!1 oh and we actually put our latest A6X processor in it with 0.8% longer battery life!!1! (Sorry we forgot...)"
(Crazed Apple fans rush to get it $$$)
(Suddenly announcement for the iPad 6)
/sarcasm