- Nov 10, 2017
- 3,250
The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the iPhone 6, according to Counterpoint Research.
The iPhone 12 lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series that launched in 2019, and almost the same as the iPhone 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the iPhone 12 series is the first volume super-cycle iPhone in six generations of the device.
Counterpoint analysis explained that in the case of the iPhone 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the iPhone 12 series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.
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iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6
The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the iPhone 6, according...
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