Tutorial Is it a scam site? (How can you tell?)

The father recently had that most unpleasant of experiences, ordering something online and never receiving it. Emails, phone calls unanswered, and showing me where he'd shopped I laughed and said "that's an obvious scam", "how do you know?" he asked, and then I realised, it's not always easy for the untrained eye to discern a scam site.

In that spirit I thought I'd share a few tricks that I use to determine at face value whether a site is genuine or not, when we don't have the luxury of reputation or blacklists to rely on :)

1. Check the description in Google
That is, enter the url into Google and see what the websites description says, far too many scam sites stuff the description with keywords in order to boost their position in the search engine rankings. If the site doesn't have a description using proper sentences, that for me is a sign to look closer.

2. Google the pictures
One of my favourite tricks and one that is suprisingly effective and weeding out scam websites is to save a couple of the pictures of the products on offer, and then google them. Google Images let's you drag and drop an image onto the search bar and will tell you what websites that image has been used at, or what it thinks that image is. You'll often find the same image has been used on many different domains, each with the same description (indicating it's a scam). I use the technique to search out scam websites and flag them up, it's a fun way to kill boredom :p

On a side note, this is also a fantastic way to detect fake Facebook profiles, if somebody is using a stock photo of an attractive looking model for example, Google will tell you who it is, so you can reject and report ;):D

3. Check Facebook
I personally wouldn't buy from any website which spam links on Facebook and one easy way to check is with a Google query like the following: site:facebook.com intext:suspicious.com
You'll find any link spam in a flash. Things to look for are lots of posts advertising offers, typically stuffed with keywords ("100% Genuine leather purse wallet accessories fully embossed only $29.99"), also accounts whose sole purpose seems to be advertising, another warning sign. Remember 1000 likes doesn't necessarily mean it's genuine ;)

4. MispelledWords Decribing The Genuine Product 100% Authentic!
Broken English is a big warning sign. No offence intended but it's a well known fact that the English and grammar in most phishing sites is pretty poor. Kind of stating the obvious but it's something people seem to willing to ignore.

Note also phrases like "100% authentic!" or "100% genuine!", if it's really authentic or genuine then why shout about it? The product speaks for itself. If ever I see phrases like that in a product description, for me personally at least, alarm bells are ringing.

--- I'll add some more to this post and clean it up a little later once I'm feeling more awake, in the mean time if anyone has any tips of their own, would be great to hear them! :D:cool: