Advice Request Is the term "Traditional Antvirus" heavily misused?

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ScandinavianFish

Level 7
Thread author
Verified
Dec 12, 2021
317
Its been on my mind for a very long time, all I see with "Next Gen" companies ans their marketing tactics is them basically just saying "Traditional AV bad, they just rely on signatures and cant detect zero days, but we are good because we use AI", but doesnt like every single AV employ some sort of AI and/or ML for malware detection? Not to mentoom various other techniques to detect both known and unknown threats, such as as heuristic, behavior analysis, sandboxes, etc.

Windows Defender, for example, uses 7 different types of machine learning models for detection of fileless and zero day malware.

Am I not getting something about the whole "Traditional" part or are they just completely oblivious to reality?
 

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