- Jan 8, 2011
Malvertising via a Bing Chat conversation
Bing Chat is an interactive text and image application that provides a very different experience for online searches. After six months of it being public, Microsoft celebrated user engagement with over one billion chats.
Ads can be inserted into a Bing Chat conversation in various ways. One of those is when a user hovers over a link and an ad is displayed first before the organic result. In the example below, we asked where we could download a program called Advanced IP Scanner used by network administrators. When we place our cursor over the first sentence, a dialog appears showing an ad and the official website for this program right below it:
Users have the choice of visiting either link, although the first one may be more likely to be clicked on because of its position. Even though there is a small 'Ad' label next to this link, it would be easy to miss and view the link as a regular search result.
Phishing site serves malware