- Aug 17, 2014
In March 2022, Microsoft revealed several improvements for its app store on Windows 10 and 11. One of those improvements is the Microsoft Store Ads project. After several months of waiting, Microsoft is finally ready to start testing ads in its marketplace.
Microsoft Store Ads will follow the same idea Apple and Google use in their storefronts. When the user searches for something, the store displays contextual ads tailored for the specific customer. In addition to standard search results, Microsoft will show extra listings with the "Ad" badge, thus giving developers another method to promote their projects and customers to discover content they might like.
Microsoft has started testing ad banners in the Microsoft Store. Developers who want to participate in the trials can sign up for the Pilot Program using a dedicated Microsoft form.