Microsoft starts testing ads in the Microsoft Store


Level 85
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Honorary Member
Top Poster
Content Creator
Malware Hunter
Aug 17, 2014
In March 2022, Microsoft revealed several improvements for its app store on Windows 10 and 11. One of those improvements is the Microsoft Store Ads project. After several months of waiting, Microsoft is finally ready to start testing ads in its marketplace.

Microsoft Store Ads will follow the same idea Apple and Google use in their storefronts. When the user searches for something, the store displays contextual ads tailored for the specific customer. In addition to standard search results, Microsoft will show extra listings with the "Ad" badge, thus giving developers another method to promote their projects and customers to discover content they might like.



Level 25
Top Poster
May 3, 2015
I thought the Microsoft Store was one gigantic ad to begin with; it is shipped with Windows 10\11 to sell stuff.
It was a poorly managed attempt to repeat the success of Linux and other app stores, of course they expected to make money out of it. Its main failure was not allowing normal installable packages and the difficulty adding your app to the store. These last points have actually improved lately but it's still unreliable and sometimes fail to install apps.
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Level 32
Nov 8, 2014
This makes me believe to buy MS office and windows at discounted prices from kinguin and other sites since they serve ads even if you pay retail price for Home/Pro editions

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