New Update Microsoft Store performance upgrades are now rolling out to all users

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Microsoft is rolling out a big new update for the Microsoft Store app on Windows. Version 22403 does not contain new features, but you will still be glad to receive the update because it delivers significant performance improvements to make the app notably faster across its different parts.

Microsoft released version 22403 for testing in the Windows Insider program earlier this month, and it is now available to all users in the Stable Channel. According to Rudy Huyn from the Microsoft Store team, in version 22403, customers can expect faster product page loading (up to 40% faster on average), optimized entitlement and licensing so that the "Buy" button appears faster (up to 50% on average), and a smoother launch experience with a reworked splash screen.
In case you missed it, Microsoft recently introduced a "What's new" section where you can see the latest improvements and new features in the Microsoft Store app on Windows. The "What's new" button sits right on top of the Library button in the bottom-left corner.
 
This is great news for all users who found the Microsoft Store app somewhat sluggish. Performance improvements, including faster loading times and a smoother launch experience, will undoubtedly offer a better user experience. Plus, the new "What's new" section is a handy addition to keep track of the latest updates and features.