Microsoft wants to create a new mobile app store to compete against Apple and Google


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Aug 17, 2014
In a new interview for The Times, Microsoft's Xbox head Phil Spencer took questions about the company's plans to acquire Activision Blizzard, even with some opposition and concerns from government regulators. In that interview, Spencer claims those groups don't have a lot of knowledge of how the video game industry works. He stated, "I’ve appreciated spending time with them and in certain cases helping to educate."

It's then that the article reveals something about Microsoft's plans that hasn't been mentioned before:
One area where Microsoft hopes the deal can increase competition is in mobile app stores, which are dominated by Google and Apple. It wants to create a rival service, starting with gaming. “We definitely get support from regulators when we talk about opening up mobile and being a credible third-party alternative on those devices — and we’re a long way from there today,” Spencer said.

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