In a blog post spotted by Windows Central, Mozilla has talked about how, in the past months and years, Microsoft has tried to limit user choice when it came to Copilot and AI integrations in Windows experiences. This includes the forced Microsoft 365 Copilot app rollout (now paused), adding a dedicated Copilot key to Copilot+ PCs, and plans to fit the AI assistant in your notifications too.
However, thanks to user backlash, Microsoft is backpedaling on many of these strategies, but Mozilla says that this just proves that the firm had made "repeated choices" to serve its business rather than prioritizing customers. It pointed to the findings of an independent research study commissioned by Mozilla that confirmed that Microsoft uses dark patterns and shady distribution tactics to eliminate user choice in subtle ways. Some examples that have been highlighted are:
- The Windows Search bar, embedded in the taskbar on both Windows 10 and Windows 11, is hardcoded to only open Microsoft Edge, regardless of your default browser.
- Windows has not implemented a true device migration system, like we see with Android, iOS, and MacOS, where your apps, settings and data are all reflected on your new device when you buy a new computer. Instead, the defaults are changed back to Microsoft’s own products.
- Microsoft Outlook and Microsoft Teams by default ignore your default browser selection and open links directly in Edge.
- Windows does not offer a simple prompt that other browsers can trigger asking to become your default browser. Instead, other browsers have to direct you to Windows settings and hope you finish the multi-step process.




