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sinu
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There's been a lot of talk lately about ad-blocking thanks to iOS 9. It's a tough call, given that some users don't want to see ads, but the sites they visit wouldn't exist without those ads -- block them and the sites go away, eventually. That makes for quite a conundrum, and Mozilla is trying sort it out. The Firefox maker refers to it more benignly as "content blocking".
Mozilla hasn't quite figured this all out and it is looking for users to help with the puzzle. The organization isn't interested in what the problem is, but is focusing more on why users choose to do this by utilizing blocking agents.
This isn't a new problem and the organization has been looking into it for a while. "What we see is that the reasons differ among users and may depend on the device (e.g. on desktop users may be focused on privacy and performance may be a side benefit, whereas on mobile performance and data usage may be a main focus). We as an industry need to understand the user’s needs", Mozilla states.
Mozilla hasn't quite figured this all out and it is looking for users to help with the puzzle. The organization isn't interested in what the problem is, but is focusing more on why users choose to do this by utilizing blocking agents.
This isn't a new problem and the organization has been looking into it for a while. "What we see is that the reasons differ among users and may depend on the device (e.g. on desktop users may be focused on privacy and performance may be a side benefit, whereas on mobile performance and data usage may be a main focus). We as an industry need to understand the user’s needs", Mozilla states.
