The Wall Street Journal has reported that executives at Netflix have been having discussions over the last few months over a selection of options to keep users coming back to the streaming service. Ideas that have been floated are not new ones and already exist within the mobile gaming world. This includes in-app purchases within games as well as charging a fee for titles that are more premium (which may include titles such as the aforementioned indie title Hades).
This might also be extended to providing users who subscribe to the ad-supported tier access to the gaming library (something that is not yet available), but these games would then only be available with ads in them. Previously Netflix held the position that it did not want to include ads or other monetization methods within games on its platform. However it appears that has changed in the last few months.