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Group of former Nokia executives licenses the brand name from Microsoft and Nokia to make Android smartphones
Do you pine for the days of your Nokia 3210? When phones were simple and the Finish company was cutting edge?
That’s the kind of nostalgia that the Nokia brand will be banking on when it returns to the smartphone market next year, after selling out to Microsoft in 2013.
A company set up by former Nokia employees called HMD Global has licensed the Nokia brand name from Microsoft, struck partnerships with device manufacturer Foxconn and intends to launch an Android smartphone in the early part of 2017.
The head of HMD Global, Arto Nummela, said: “Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?”
HMD Global will be looking to stir nostalgia in an effort to challenge the big and small players of the highly competitive smartphone market, dominated by Samsung and Apple, as well as Chinese brands such as Huawei.
Nummela said: “We want to be one of the key competitive players in the smartphone business.”
Do you pine for the days of your Nokia 3210? When phones were simple and the Finish company was cutting edge?
That’s the kind of nostalgia that the Nokia brand will be banking on when it returns to the smartphone market next year, after selling out to Microsoft in 2013.
A company set up by former Nokia employees called HMD Global has licensed the Nokia brand name from Microsoft, struck partnerships with device manufacturer Foxconn and intends to launch an Android smartphone in the early part of 2017.
The head of HMD Global, Arto Nummela, said: “Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?”
HMD Global will be looking to stir nostalgia in an effort to challenge the big and small players of the highly competitive smartphone market, dominated by Samsung and Apple, as well as Chinese brands such as Huawei.
Nummela said: “We want to be one of the key competitive players in the smartphone business.”
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