Nova Launcher and Sesame Search have been acquired by Branch, an analytics company


Level 75
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Honorary Member
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Content Creator
Apr 24, 2016
The popular home screen app for Android devices, Nova Launcher has been acquired by Branch Metrics, a company that specializes in analytics. Sesame Shortcuts, which supported integration with the launcher app, has also been acquired.

While this may be good for funding the development of both apps, there could be some downsides to it.

... what would an analytics company want with the app? TeslaCoil Software has promised that the core user experience including the user's privacy will remain the same, and any changes made to the app will be optional. You can't expect a company to just acquire an app's rights, and let it continue in its existing state, would you? What's the point of it, if they don't get anything out of it?

The Play Store listing for Nova Launcher says that it has had over 50 million downloads. Even if just 10% of those users are actively using it, I think it's safe to say that Nova Launcher boasts a very large user base. That means, Branch, could potentially benefit from this as well, right? This is virtually a gold mine for telemetry.

An announcement made on Nova's website sheds some more light about the acquisition.


Level 36
Top Poster
Jan 28, 2018
There was a time when we considered NovaLauncher as an option to customize Android's home UI. At the time, Android versions were 3 and 4. I ended up buying a creative launcher called Lightning.

I remember having to give important authority to the launcher. I'm a little worried about the acquisition.
.....Currently, I am using Microsoft's launcher.


Level 26
Top Poster
May 3, 2015
I think this situation is similar to security software. We don't actually know what any security software is tracking and sharing, we just trust they are not doing anything nasty with our data. We have no idea what Nova transmits now and how they profit from the free version. As far as we know, the new owner doesn't have to change anything to profit from it.
Last edited:


Level 7
Jan 27, 2012
I'm now using Smart Launcher 6 paid version. Really nice alternative to Nova. Very configurable.
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