Gandalf_The_Grey
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- Apr 24, 2016
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As Amazon’s next-gen Alexa+ is set to launch in beta in the US later this month, Panos Panay, the company’s new devices and services chief discussed Amazon’s new consumer product strategy with Bloomberg. And it looks like the former Chief Product Officer at Microsoft wants to change the “cheap” reputation of Amazon’s products.
In the interview, Panay teased new quality tiers for Alexa gadgets, with new “entry, core or signature” tiers. All products across these tiers should also get the same level of care and attention, the exec added, with “edge-processing” upgrades also making it possible to run more AI features directly on the devices.
“I want perfection in every single product that we ship — period,” Panay told Bloomberg. “There won’t be a corner cut. It won’t matter if we tried it before. It won’t matter what you thought it used to be.”

Panos Panay Details Amazon's New Consumer Product Strategy
Panos Panay wants to change the cheap reputation of Amazon’s products. The exec teased more differentiated quality tiers and “edge-processing” upgrades for AI features.
