Senate bill seeks to break up Google and Meta ad businesses

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https://www.engadget.com/senate-bill-seeks-to-break-up-google-and-meta-ad-businesses-211308768.html?src=rss

The US government might not lean solely on lawsuits to limit online ad monopolies. A bipartisan group of senators has introduced the AMERICA Act (Advertising Middlemen Endangering Rigorous Internet Competition Accountability — yes, it's overwrought) with the intention of breaking up the ad businesses of tech giants like Google and Meta. Large digital ad firms (those handling more than $20 billion in transactions) wouldn't be allowed to own both an ad exchange as well as either a demand- or supply-side platform. A supply-side platform owner couldn't own a demand-side system (and vice versa), while those buying and selling ads couldn't own either of the other platforms except to sell their own ad stock.

Senate bill seeks to break up Google and Meta ad businesses | Engadget

A bipartisan Senate bill would break up the ad businesses of Google and Meta in a bid to curb alleged monopoly tactics..

www.engadget.com