Hot Take Settings is the latest Windows 11 location with advertisement


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Aug 17, 2014
Microsoft is rolling out a new Settings home page in Windows 11 Insider builds and this new iteration includes advertisement. [...]

The new Settings home page has a cards design that features four cards in the current iteration. Recommended Settings contains dynamic links to popular or recent Settings pages. You may see links to Display, Pictures or Sound there, which open second-tier pages in the Settings app.

It remains to be seen how useful this addition is and how confusing it will be for users if the links change.

Microsoft's redesigned Settings home page lists cloud storage on the page for users signed into their Microsoft account. There, users see the available free space. The third card lists a few personalization options that include changing the color mode right away.

The fourth card is an advertisement for Microsoft 365.


The new home page of Windows 11's Settings application is the latest location in a long list of locations that is featuring advertisement now.

To list just a few recent additions: the Windows 11 Get Help support app has ads, Microsoft trialed ads and MSN content in the weather app, a redesigned accounts page might show ads in the future, and the profile icon of the Start Menu is used for advertisement as well now.

These are just recent attempts to push ads, mostly subscriptions to Microsoft 365 or for OneDrive, on Windows 11.

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