- Google is making another go at a social network.
- Named Shoelace, the app aims to be a hyperlocal social network for people looking to connect with others (in real life) at events and nearby activities. It sounds a little bit like Nextdoor, the local social network.
- "The whole premise of Shoelace is to tie people together based on their interests — like two laces on a shoe," the team says.
- For now, the Android and iOS versions are invite-only and available only in New York City.
Shoelace was built by a small team in Area 120, Google's workshop for experimental products.