Privacy News Smart TVs Track More Usage Data Than You Might Think

[LASER_oneXM]

Content source

https://latesthackingnews.com/2018/07/06/smart-tvs-track-more-usage-data-than-you-might-think/

There is growing concern over user privacy, especially tech giants like Facebook who have previously been found to lack integrity when it comes to storing data. At present, people’s data is being collected on mass scale whilst hiding under the name of ‘data analytics’ for a better user experience. Data companies are trying to analyse what people are watching on the internet often without their consent.

The data companies are using internet-connected TVs so that they can identify what people are watching to target user interest-based advertisements.

Samba TV has made deals with more than a dozen TV brands such as Sony, Sharp, TCL, Philips to pre-install software on specific models which also enables a feature called interactive TV. The company has declined to provide the most recent statistics but it was rumoured that more than 90% of the TV owners have opted for their service.

Samba TV can track every application such as Netflix and Hulu. While the biggest advertisers were Citi Bank and JetBlue, now Expedia is investing a large amount for advertising on Samba. The Samba TV is following the guidelines developed by the Federal Trade Commission which suggests that the company can’t directly sell the data but advertisers can pay to direct ads to other gadgets.

 

[Ink]

So why doesn't the EU commission fine them for multi-billions amounts like they already do with Google, Amazon etc. Easy money for Europe, no?