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- Aug 17, 2014
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On Friday, we learned that Honda and Sony are teaming up for a strategic alliance. The two companies are creating a new joint venture that will design and sell a range of high-end electric vehicles and mobility services. The first EV is due to go on sale in 2025.
"Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to 'make the mobility space an emotional one' and contribute to the evolution of mobility centered around safety, entertainment, and adaptability," said Kenichiro Yoshida, president and CEO of Sony Group.
"The new company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers," said Honda President and CEO Toshihiro Mibe. "We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies."
"Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different," Mibe said. "Therefore, I believe this alliance, which brings together the strengths of our two companies, offers great possibilities for the future of mobility."
Sony and Honda are teaming up to make a range of electric vehicles
The new joint venture will design and sell the EVs, built at a Honda factory.
arstechnica.com