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With more options to stream content legally presenting themselves online, it was hoped that use of unlicensed 'pirate' sites would decrease. But in Sweden, where more and more people are indeed subscribing to services like Netflix, the volumes of people visiting pirate sites remains constant at around 20% of the population.

When there were few, if any, legal services available to stream movies and TV shows via the Internet, pirate sites had a virtual stranglehold on the entire market. The obvious theory was that when entertainment industry groups came together to actually make their content both accessible and at a reasonable price (build it and they will come), visits to pirate sites would naturally decrease. In Sweden, where The Pirate Bay and similar platforms have stamped their mark on the pirate landscape for at least 15 years, the market was crying out for legal options. Now there are a few to choose from, including Netflix and HBO Nordic, for example. However, according to anti-piracy group Rights Alliance, the availability of legal services and indeed increased uptake of them among the public hasn’t had a negative effect on the numbers of people using ‘pirate’ services.