Instagram’s top celebrities, including Taylor Swift, Cristiano Ronaldo, and Kylie Jenner, woke up to a shocking drop in followers on May 7th. Instagram wiped out millions of fake, bot, and “inactive” accounts in what netizens described as the "Great Purge of 2026".
Key takeaways:
Instagram deleted millions of fake and inactive accounts in the "Great Purge of 2026."
Kylie Jenner lost 15 million followers, Cristiano Ronaldo 7 million, Taylor Swift 5 million.
Even private accounts with verified followers saw unexpected drops.
The mass follower plunge comes after Instagram’s parent company, Meta, decided to clean up spam, fake, inactive accounts, and "non-organic" followers.