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Malware economics and commercialization. Been around for much longer than you suspect.
The Commercial Malware Industry (PDF)
Malicious Software (Malware): A Security Threat to the Internet Economy (PDF)
The Economics of Online Crime (PDF)
The Commercial Malware Industry (PDF)
Malicious Software (Malware): A Security Threat to the Internet Economy (PDF)
The Economics of Online Crime (PDF)