Three to Block 95% of Advertising in June, 24-hour Trial Run

[Ink]

Content source

http://www.bbc.co.uk/news/technology-36397675#

"Mobile service provider Three has confirmed it will block advertising on its network for a day-long trial in June.

In February, the company said it wanted to give its customers "control, choice and greater transparency" over the adverts they received.

But the Internet Advertising Bureau (IAB) said Three's approach was too "broad" and would harm businesses.

The opt-in trial will take place on a day between 13 and 20 June.

Three said it was exploring ad-blocking on its network because:

• advertisements count towards customers' mobile data charges, rather than advertisers shouldering the cost
• some advertisers "extract and exploit" customer information
• customers do not always receive relevant adverts and have their browsing experience "degraded by excessive, intrusive, unwanted or irrelevant adverts"

In February, it announced a partnership with ad-blocking start-up Shine, in which Li Ka-shing, the owner of Three's parent company CK Hutchison, is an investor.

The mobile network said the technology would block 95% of pop-ups and adverts on websites, but the pre-roll video adverts, sponsored articles and in-feed promotions on social networks such as Twitter and Facebook would not be blocked."

Shine Press Release: Shine Technologies

 

[DJ Panda]

Now if only they did this with TV. Sad everyone would be happy and without an adblocker if sites used a criteria like the acceptable ads program. I get why youtube doesn't cut but if they were more lenient on that site I would use one.

 

[Ink]

Paid TV subscription services don't generally have Advertising between movies and series.