TV commercials get the volume turned down

[Fiery]

(For those living in the US)

Starting on Thursday, new federal rules go into effect that prohibit TV commercials from being too loud. Who says the government never gets anything done?

U.S. lawmakers passed the Commercial Advertisement Loudness Mitigation (or CALM) Act in 2010, giving the Federal Communications Commission the power to crack down on excessive commercial volume. The FCC adopted loudness rules on December 13, 2011, and allowed a grace period of one year to begin enforcement.

The rules, which apply to broadcasters and pay TV providers such as Comcast and Verizon, state that commercials may not exceed the average volume of actual programming. In other words, advertisers can't simply crank the volume on their ads to shock viewers into paying attention. To come up with the rules, the FCC relied on guidelines from the Advanced Television Systems Committee, an industry group.

Read more: http://www.pcworld.com/article/2020283/tv-commercials-get-the-volume-turned-down.html

 

[Exterminator]

Good,maybe they could do something about that "my clean PC" commercial too.Like ban it from air play.

 

[Fiery]

Good,maybe they could do something about that "my clean PC" commercial too.Like ban it from air play.

I laugh every time I see that commercial

 

[Littlebits]

Don't forget about Finally Fast and Free Credit Score, these scams should be banned.

I'm glad to see this law finally get enforced, my cable provider is extremely bad about blasting commercials at least twice as loud as the television programs. It gets so annoying to have to keep turning the volume up and down.

Thanks.

 

[3link9]

Don't forget about Finally Fast and Free Credit Score, these scams should be banned.

I'm glad to see this law finally get enforced, my cable provider is extremely bad about blasting commercials at least twice as loud as the television programs. It gets so annoying to have to keep turning the volume up and down.

Thanks.

Didn't know FCS was a scam :S

 

[Exterminator]

LOL @ Finally Free Credit Score ,forgot all about that one.Anything with a cheesy commercial is usually a scam in my book.