The new branding appears
on the landing page (when signed out) and as the site name, but the URL remains
tweetdeck.twitter.com, which is the case for
twitter.com as well.
X has yet to update all of the copy, with the tagline mentioning the old name: “A powerful, real-time tool for people who live on Twitter.” There’s a link to “legacy XPro” at the bottom, which still works (like Twitter for Mac) and loads the pre-preview version of TweetDeck. The new XPro still needs to add multi-user support, which is important for large accounts and brands.
The new name doesn’t roll off the tongue, while the lack of space between the “X” and “Pro” feels particularly egregious. What this rebrand has going for it is how it describes the app’s purpose right in the name.
Meanwhile, XPro still works without a Blue subscription as of today, but the company previously
announced that this would be changing in the coming days.
