- Jan 8, 2011
- 22,361
Twitch pushed an update that broke uBlock, a popular ad-blocker. UBlock users were suddenly greeted with a pop-up noting that they may be using a third-party tool or browser extension that “is impacting site performance” every 10 or 20 minutes — a little like a site-triggered midroll ad.
A spokesperson from Twitch told me that users were getting that specific pop-up because the tool they’re using is manipulating the site code.
Read more at Source.The bottom line: when an ad is blocked, nobody makes money — not streamers and not Twitch. That said, with CPMs being what they are, streamers are getting the worse end of the deal. As of September, both partners and affiliates in America were earning $3.50 per 1,000 ad views.