Here’s the thing about an ad: If you can’t recognize it, it’s worth nothing to the advertiser. That’s the fatal flaw with web-based ads. No matter how much ad technology evades ad-blocking software by disguising itself, it still has to be recognizable to a user and potentially clickable.
Researchers at Princeton and Stanford believe they have shown how to end the escalating blocker/anti-blocker battle as a result of that crucial point, and in favor of user choice. While a “war to win our eyeballs” sounds like the theme of a Guillermo del Toro film, it describes the interplay between advertisers (and ad-technology companies) and the visitors who reject the panoply of tracking techniques and page bloat that come with current online ads.
Some sites go beyond just trying to route around blocking techniques used by Ghostery, AdBlock Plus, and others by showing a scolding message when they detect blocking action in use. A visitor often has to disable an ad blocker or add a rules exception to proceed to a site. But Princeton and Stanford’s academics have determined it’s possible to identify ads with an extremely high degree of reliability without using any of the current ad-blocking tricks of identifying underlying page elements, domains, and the like, and also block counter-defenses from sites and adtech companies.
Read more at Have These Researchers Created An Unbeatable Ad-Blocking Technology?
Researchers at Princeton and Stanford believe they have shown how to end the escalating blocker/anti-blocker battle as a result of that crucial point, and in favor of user choice. While a “war to win our eyeballs” sounds like the theme of a Guillermo del Toro film, it describes the interplay between advertisers (and ad-technology companies) and the visitors who reject the panoply of tracking techniques and page bloat that come with current online ads.
Some sites go beyond just trying to route around blocking techniques used by Ghostery, AdBlock Plus, and others by showing a scolding message when they detect blocking action in use. A visitor often has to disable an ad blocker or add a rules exception to proceed to a site. But Princeton and Stanford’s academics have determined it’s possible to identify ads with an extremely high degree of reliability without using any of the current ad-blocking tricks of identifying underlying page elements, domains, and the like, and also block counter-defenses from sites and adtech companies.
Read more at Have These Researchers Created An Unbeatable Ad-Blocking Technology?
